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Fun + Integrity
This is Uncommon

Who we are

We are a creative business that delivers unique merchandise solutions from concept to fulfilment.

Our inventiveness sets us apart from the rest. We think on our feet and defy convention.

We are agile yet focused, fun yet reliable, creative yet grounded: thinkers AND doers.

This is Uncommon

Meet the team


CEO & Founder

Everyone meet Paul, our CEO & Founder
Paul has a successful career leading merchandise, licensing, retail and e-commerce teams in B2B and B2C organisations, Paul is a strong leader with a truly global network. Well-respected and trusted across the motorsport industry, he has strategically authored some of the most successful motorsport's licensing and merchandising agreements in auto racing.

As CEO of Branded, Paul led PUMA’s strategic Sports Licensing & Merchandising business for iconic global brands including Ferrari, Mercedes AMGP F1, Red Bull and Arsenal FC. Paul also headed up the e-commerce and merchandise retail arm of The Motorsport Network, as Executive Director and Board member.


Business Development Manager

Everyone meet Max.

Max brings over 10 years of experience in business development, account management and sales. This (self-proclaimed) guru of sales will exhaust every sales channel for you.

Max is “averagely-good” at most sports and can solve a Rubik’s cube in under 2 minutes.


Business Development Manager

Everyone meet Dom,

Dom brings 5+ years of experience in a fast-paced company ( Gymshark ) and will be a great asset going forward as we look to grow. Dom can help drive and develop product ranges with some of the biggest teams in racing and sport, while using his passion for motorsport to keep relations strong. Dom is also looking after all creative and social for Uncommon.

Outside of work Dom enjoys all sorts of sports including football. We hear he has a wand of a left foot as well.


Account Manager

Everyone meet Tara,

Tara has been an Account Manager at Uncommon after graduating in Psychology from the University Of Reading.

Tara’s success within the company is evidently reflected within Uncommon’ s excellent relationships with clients, her outgoing personality allows her to maintain and build such connections. We are excited to see her grow with Uncommon.

Tara’s passions include traveling and being the best dog Mom to her Pug, Frank.


Head of Buying & Sourcing

Richard joined Uncommon as the Head of Buying and Sourcing team and brings a breadth of knowledge with him. Working for almost a decade in the clothing industry, with experience in faced paced high street retailers and supermarket fashion, as well as sportswear brands. Richard is well connected with factories and suppliers from the UK, EU, Near East, and Far East. He is stiving to create innovative, trend driven, and sustainable product and design that will raise the bar in the motorsport industry and solidify the Uncommon brand on the grid.



Everyone meet Elam,

Elam joined Uncommon and brings 17+ years of experience in buying & sourcing sportswear, activewear in VF Asia Ltd.

With her experience she can support with product development, factory sourcing, her products knowledge will be value for Uncommon’s business growth. In her spare time, she enjoys cooking and spending time with her family and kids.


Finance and Operations Manager

Everyone meet Mischa,

She’s always been a fan of all thing’s motorsport, and she was able to turn this passion into a career as Uncommon’s Financial Controller.

Her qualifications in financial accounting and 9+ years of experience in international accounting has been a real asset to the company. Mischa not only supports the team with her financial knowledge, but also with her operational experience.

In her spare time, she enjoys playing board games and PlayStation. Unfortunately is a fan of Red Bull, not everyone is perfect.



Jon heads up Design at Uncommon. He has been working for 20 years as a fashion designer having worked for several huge brands ( including Puma, Umbro and Next )

Jon brings a wealth of technical apparel experience, as well as a passion for streetwear and sustainable production.



Jordan is a British racing driver from Harbury Warwickshire who last competed in the 2019–20 FIA World Endurance Championship.

He is currently a reserve and development driver for the Mahindra Formula E Team.

In 2019, King competed in the FIA Formula 2 Championship, FIA World Endurance Championship in LMP1 and LMP2, and the NTT IndyCar Series. He made debuts in both the Indianapolis 500 and the 24 Hours of Le Mans. He also tested in Formula One, Formula E and the British Touring Car Championship.


Sales Executive

My name is Marsha

I have been working in Motorsport Licensing and Sales for nearly 11 years in Formula One, MotoGP, Formula E, WRC and WEC, as well as working in Account Management with key Sponsors in F1 such as Shell, where I have been involved in developing be-spoke collections for B2B and end-user marketing campaigns. I currently sell Motorsport Collections across the globe.

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[email protected]

Uncommon Limited
Zenith House, Highlands Road
Solihull, West Midlands
United Kingdom
B90 4PD