With a successful career leading merchandise, licensing, retail and e-commerce teams in B2B and B2C organisations, Paul is a strong leader with a truly global network. Well-respected and trusted across the motorsport industry, he has strategically authored some of the most successful motorsports licensing and merchandising agreements in auto racing.
As CEO of Branded, Paul led PUMA’s strategic Sports Licensing & Merchandising business for iconic global brands including Ferrari, Mercedes AMGP F1, Red Bull and Arsenal FC. He then headed up the e-commerce and merchandise retail arm of The Motorsport Network, as Executive Director and Board member. His broad experience in branded product creation, licensing and multi-channel distribution, combined with a creative, open-minded approach, are what make Uncommon uncommon.